Creative Leadership in Storytelling:
Guiding ideas from concept to delivery with creativity, strategy and collaboration.

In 2017, I joined The Economist to build an independent editorial film unit for this respected global news brand. We pioneered a new model — establishing a commercially and creatively successful high-end sponsored films business, for a newspaper, all while maintaining the editorial integrity at the heart of the brand.

I later moved into the commercial team as Creative Lead, where I develop distinctive branded content that connects with smart, curious audiences while staying true to brand values. With a background in unscripted TV development and science, I specialise in finding and shaping original stories across technology, sustainability, innovation and global trends — creating work that resonates across diverse international audiences.

At The Economist, I’ve led and delivered campaigns for clients including Infosys, Mishcon de Reya and Huawei, as well as the Norman Foster Institute, COP28 and Bank of America. Each project required creative solutions that balanced editorial quality with client objectives — from concept through to multi-platform execution.

Alongside my creative and development roles, I’ve executive produced both editorial and branded films, overseen editing across multiple projects, and contributed editorially as a writer.

My TV career includes years as a development specialist across genres, formats and channels — from presenter-led live events and specialist factual series to factual entertainment formats, social experiments and access-based documentaries. As an experienced Head of Development, I’ve led teams to originate and pitch ambitious formats, always with a focus on originality, collaboration and creative excellence.

Whether shaping a content partnership, developing branded films or finding fresh ways into complex ideas, I bring rigour, imagination and a collaborative approach.

And I used to be a scientist — which still underpins my work, curiosity and precision are key.