Brand Films
With editorial control in the hands of the client, my role is to shape a creative approach that meets their needs while resonating with the audience. Open communication and genuine partnership are essential to building the trust and understanding needed to create content that connects — not only between client and audience, but also as part of a wider, integrated programme.
The examples here all formed part of larger campaigns that included sponsored editorial films — many of which I also contributed to creatively. During my time in the content team, I further developed and executive produced a number of brand films, working closely with clients to ensure the final piece stayed true to both their objectives and the story we set out to tell.