Guiding ideas from concept to delivery through creativity, insight and collaboration, specialising in content that balances editorial integrity with commercial impact.

I create editorial and branded content that combines creative ambition with editorial integrity and commercial impact.

Over the past two decades I've developed stories across journalism, television, film and live events, leading projects from initial concept through to multi-platform delivery. My work sits at the intersection of editorial thinking and creative strategy, helping brands and publishers tell stories that engage audiences without compromising quality.

As Commercial Editor at The Telegraph, I develop, commission and edit content across digital, print, podcasts and live events. Before that, I established The Economist's editorial film unit, creating a new commercial model for premium sponsored films while protecting the publication's editorial standards. I later became Creative Content Lead, developing award-worthy branded content for clients including P&G, Norman Foster Institute, Bank of America, Infosys, Huawei, Mishcon de Reya and COP28.

My background spans television development and production, journalism and executive producing, giving me experience across every stage of the creative process — from shaping original ideas and building editorial partnerships to leading productions and delivering complex campaigns. I've worked across myriad subjects including technology, sustainability, innovation, business and global affairs, translating complex ideas into stories that resonate with intelligent global audiences.

What connects every role is a belief that the strongest content starts with a compelling story. Whether developing a film, launching a podcast, commissioning an editorial series or creating a branded partnership, I bring curiosity, strategic thinking and a collaborative approach to finding the idea that makes people pay attention.

Before all of this, I was a scientist. That training still shapes how I work: asking good questions, interrogating evidence and making complex subjects engaging and accessible.

Skills

• Content partnerships and integrated programme creation

• Sponsored editorial proposals and strategy

• Branded content ideation, production and leadership

• Multi-platform storytelling across digital, film, audio and live formats

• Leading and mentoring creative and production teams

• Pitching and presenting to senior client stakeholders

• Exec Producing digital video and podcast series/

• Building strong relationships with external creative, craft and production partners

• Balancing editorial integrity with commercial objectives

• Unscripted TV development