In 2017, I joined The Economist to develop independent editorial films for this respected global news brand. We pioneered a successful model — building a commercially and creatively successful high-end sponsored films business, all while maintaining editorial integrity.

More recently, I moved to the commercial team as Creative Lead, where I create thoughtful branded content that aligns with brand values and speaks to smart, curious audiences. With a background in unscripted TV development and science, I specialise in finding and shaping original stories — particularly across technology, innovation, sustainability and global trends.

At The Economist, I’ve developed campaigns for clients ranging from Infosys, Mishcon de Reya and Huawei to the Norman Foster Institute, COP28 and Bank of America — offering creative solutions that work both editorially and strategically.

Alongside my creative and development roles, I’ve executive produced both editorial and branded films, edited across multiple projects, and occasionally written for the paper.

My TV career spans years as a development specialist across genres, formats and channels. From presenter-led live events and long running specialist factual series to factual entertainment and access based documentaries, I’m an experienced Head of Development and really love the job.

Whether it’s storytelling, film development or finding fresh ways into complex ideas, I bring a mix of rigour, creativity and collaboration to everything I do.

I also used to be a scientist — which, as you might have spotted, still shapes my work.